A Celebration of Individuality
The Rise Of White And Off-White Shades In Home Interiors
The first step many homeowners consider when designing a room is the color palette, and often times, they opt for hues that highlight their own distinct personality. Now that Gen-Y and Millennials have reached professional rank, we’re seeing a steady increase in changing the status quo and embracing new experiences. Whether it is in the workplace, politics, fashion, lifestyles or societal norms, individuality is accepted and celebrated.
One might think this celebration leads to design and color authorities selecting a bright, vivacious color that exudes the confident optimism of these generations; however, the leading paint companies say au contraire. Some of the most popular paint brands acknowledge white and off-white shades as their recent top-selling colors. Benjamin Moore announced “Simply White” and Behr selected “Ivory Keys,” as their colors in 2016, while Sherwin-Williams proclaimed creamy “Alabaster” and Glidden declared “Cappuccino White.”
White, when referring to pigments, is the absence of color. With styles getting bolder and brighter, one cannot help but wonder: what called for the paradigm shift?
Here is one theory: perhaps white is the asserted trend because it serves as a neutral backdrop that will allow for individual, colorful creativity to shine.
Many home decor and furniture companies are manufacturing products in more eye-catching shades than ever before. This allows their customers to express their design personalities in new and unique ways. For example, think of COCOCO Home’s varied textures and colors for its customizable Chesterfield-style sofas or Elmira Stove Works’ retro Northstar kitchen appliances, available in more than 200 hues. These highly contrasting design elements can easily be overwhelming or outshined in boldly painted spaces, but with a simple white backdrop, they stand out intently, giving the room a balanced yet admirable “wow factor” that impresses every time it is seen.
For a marble floor like no other, the grand entry way of a home makes a bold statement with its emperador light and dark marble floor. The black and shades of white features pops of color for the home.
A simply gorgeous white family room has the beautiful statuary venato marble fireplace as the focal point. Stone, such as marble, is a timeless color with a plethora of design applications as evident in this fireplace.
Natural stone is being used as both a neutral and a colorful focal point in white settings. MIA+BSI: The Natural Stone Institute is the leading authority on the types and applications of natural stone. Its website, usenaturalstone.com, states that “no two stones are exactly alike,” therefore, individuality is guaranteed with each natural vein streaked across a cut of marble or the varied mineral arrangements in granite. Some homeowners are using natural stones to express their uniqueness through beautiful, bright white marble used as a countertop or backsplash, while other homeowners are letting the counter be a focal point with rich, black granite, green marble or any other natural stone color variation.
In the end, the individuality of a generation cannot be expressed with one color; but with a blank white canvas, the future of design – among many other elements – can be created. White is classic and is definitely here to stay.
Kleber & Associates is a PR firm specializing in the home and building industries. For more information, visit kleberandassociates.com.
Celebration of Individuality