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Much Ado About Margaritas!


Houston Couple Create The Highest-Rated Mix For The Drink

By Rebecca Maitland

Americans love margaritas, the most popular ordered drink in America. Moreover, on average, Americans consume 185,000 margaritas per hour, per Brown-Forman Corporation, one of the largest American-owned companies in the wine and spirits business.

There is also a National Margarita Day, held every Feb. 22.  There are margarita clubs throughout Houston, and margarita festivals and competitions around the Lone Start State.

One Houston couple, Brent Paugh, 35, and his wife Marie, 35, not only host margarita festivals, they are also taking the art of making and enjoying margaritas to the next level with their own base mix, Margarita Texas.

“When my wife and I were dating, we would go to different Mexican restaurants to try their margaritas and rate them. This was just something we had in common and enjoyed. Then we began posting our reviews on-line. Soon, we began to grow a following,” said Brent.

With margaritas being the number one searched cocktail on Google, the Paughs began posting their different recipes on their website, MargaritaTexas.com.

The Paughs have a lot of fun making different recipes for margaritas, which they hope others will too. “We have friends over on the weekends and try different recipes, to see which ones everyone liked. Sometimes, we would take published recipes and modify them to our taste,” Brent said.

It was not long before they began creating Margarita Texas.

“Our base margarita mix took about two years before we found the right taste, the perfect taste to our taste. Then we worked with a company in San Antonio to bottle it,” Paugh said.

Today, the Paughs’ Margarita Texas mix is the highest-rated margarita mix in the world. It received 91/100, making it the highest scored in its category, at the Beverage Tasting Institute in Chicago.

With their mix now readily available, the Paughs took their recipes, entered competitions at margarita festivals, and won a few.

These festivals held all over the state draw between 2,500 and 8,000 folks. The Paughs hand out samples of different margarita recipes to help spread the word about their margarita mix.

“We have a partnership with Mandy Parker and Mike Cortez, in hosting The Texas Tequila and Margarita Festival, where 25 restaurants compete for the best margarita. There are also bands, margarita tastings, and more. This year’s event will be hosted in Galveston on June 19-20 at Moody Gardens, with all of the information on our website,” Brent said.

People who want to make great margaritas at home do not have to use inexpensive mixes. “With our bottled liquid mix, people can add their own liquor, ice and different fruits. Our mix is easy to use and we use only top ingredients. We also have many recipes on our website for people to try,” he said.

Some of those margarita recipes include Blueberry, Cantaloupe, Cup Cake, Mango Habanero, Watermelon, Ginger Peach, Sangria, and others.

“Some of the recipes may sound strange, but they are pretty good, and create an environment of fun in trying different ones. Some people have margarita parties, and put out different ingredients for different types of margaritas for their guests to try. Do not be afraid to try new things, like tossing in some cucumbers — have fun with it. This makes a great party, a fun evening and is a great icebreaker. It gets people talking,” he said.

Even though Paugh does not give away the secret recipe for their Margarita Texas mix, he does share that they only use Blue Agava Blanco Tequila in their margaritas.

“There are many different brands for Blue Agava, and you cannot go wrong with these,” Paugh said.

When the Paughs are not cooking up new flavors for margaritas or attending festivals, Brent works as a network engineer, and Maria is a photographer and works with a homebuilder.

However, if everything works out, in the future the Paughs hope to be able to focus on their margarita business full time.

The base mix, Margarita Texas, is on their website and shelved in more than 150 H-E-B stores. Most people buy a case or so at a time. Margarita Texas retails for $5.99 and a case for $65. Visit MargaritaTexas.com for more information.

Their base mix, Margarita Texas.

Their base mix, Margarita Texas.

Houstonians Brent and Maria Paugh, creators of Margarita Texas.

Houstonians Brent and Maria Paugh, creators of Margarita Texas.

Much Ado About Margaritas!

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